Photo by Dean Hochman, "Typing Paper"
Mark Twain said it’s harder to write a short letter than a long one. This is so true of any type of writing. It’s because writing is only the first part of writing. Editing to make it readable is the second part. So, in order to write a call that’s more readable, here are three tips.
1) Cut any unnecessary language. Sometimes, these are sentences or phrases you’re most fond of, and least likely to cut, but let go of the attachment, and just cut them.
2) Write the most significant thing about the event and host organization in a couple of sentences, instead of writing a brief history. Some artists will already know about the event and organization. Some artists will find out on the organization website. The rest will probably not care.
3) If certain information is only needed by the selected artists, then it can be left out of the call. If there are contractual or logistical information that artists should know before they apply, the information can be reduced down to a few bullet points.
Go through the editing process a few times and keep cutting. The artists reading your call will be less fatigued and more likely to apply.